Someone once told me that when you start a new chapter in your life, you should change your fragrance to go with it. I’ve kept that idea with me ever since and I feel like each season is an opportunity to explore a new fragrance as well. A new beginning, a new identity and a world of possibilities. Just in…

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When the seasons change, we automatically think of changing our clothing for a shift in both function and fashion trends. In this time of transformation, there is also an opportunity to update our fragrance to match our style. Coming off of summer’s light and vibrant energy, the fall carries us into a darker, richer mood. This season, Hugo Boss is introducing a new fragrance, BOSS THE…

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