boss the scent

When the seasons change, we automatically think of changing our clothing for a shift in both function and fashion trends. In this time of transformation, there is also an opportunity to update our fragrance to match our style. Coming off of summer’s light and vibrant energy, the fall carries us into a darker, richer mood.

This season, Hugo Boss is introducing a new fragrance, BOSS THE SCENT, which captures the art of seduction. It is a perfect balance between confidence and nonchalance, exploring a new side of the BOSS man. This fragrance is subtly intense, growing steadily stronger from the initial top note of spicy ginger down to the lingering base note of burnished leather. It is distinctly masculine and boasts an exclusive ingredient from Africa: the aphrodisiac (I bet you’re interested now!) Maninka fruit, evocative of passion fruit and rum.

Inspired by BOSS THE SCENT, its elegance and amber color, I created this photo series to visually capture my interpretation of the fragrance’s mood.

BOSS THE SCENT is available as eau de toilette (50mL and 100mL) and deodorant stick at Hudson’s Bay.

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Photography by Justine Iaboni

Comments

    • Alexander Liang
      October 8, 2015 / 11:38 PM

      It’s a great fragrance for fall!

    • Alexander Liang
      October 8, 2015 / 11:38 PM

      Thanks Igee! That was the goal, so I’m glad you liked the set :)

    • Alexander Liang
      October 13, 2015 / 9:18 PM

      Thanks Justin! Glad you like the photo set :)

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