The souvenir jacket is possibly this season’s most coveted spring trend for both men and women. After seeing the style on multiple fashion week runways, it wasn’t until a recent visit to a Louis Vuitton store in Miami in March that I was reminded of how lust-worthy souvenir jackets could be. Then a month ago, I saw more amazing versions of the trend at Gucci in Milan. In LA, I went into a vintage store and found an actual vintage souvenir jacket from the 70s that was soiled and practically falling apart… being sold for $3,000. It was at that point that I realized this trend was surpassing normal seasonal trend status and moving into full-blown sartorial craze. I had to have one.
While the trend is super hot, it’s still a trend. There’s no telling how long it will last in this day and age of fast-fashion, but I did want to partake and I actually really like the style a.k.a. I may still be wearing this jacket next year too, so don’t judge. I wanted a light color (preferably blue, my favorite color) and a souvenir jacket that had proper embroidery on the back, not a printed appliqué. While browsing on Zara one Monday morning, BOOM, there it was. An amazing ice blue and cream souvenir jacket with an embroidered phoenix on the back. No brainer. In the cart it went and a few days later it arrived at my front door. Needless to say, I’m completely obsessed with this jacket. No, it’s not the same as the incredible versions I saw at Gucci and Louis, but it’s certainly better than that ridiculous vintage one I saw in LA!
Anyway, this is the first of probably many outfits featuring the souvenir jacket. My jacket was a limited run and already sold out, but I’ve also scoured the web to find you some options to shop as well. Better act fast, before they sell out too!
What I’m wearing: Zara souvenir jacket (similar at ASOS, Paul Smith and Lord & Taylor // Gap T-shirt // H&M jeans // Lacoste sneakers // TOMS sunglasses // Hermès Collier de Chien cuff // // David Yurman bracelet // Bulova watch
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Photos by Justine Iaboni