Raising Awareness Outside The ROM


While walking down Bloor Street, I passed the Royal Ontario Museum and realized my outfit and the museum’s architecture were great complements to each other. A palette of black and blue, naturally.

This outfit is based around my T-shirt by Karma For A Cure, a fashion brand that strives to raise awareness for individuals battling multiple barriers including: disease, sickness & abuse. Each T-shirt features a hand-drawn graphic by the brand’s founder, Margaux Minutolo, which is unique to the cause that each design represents. With every purchase, 5% of the total sale is donated to the charity it supports. The black on black ‘smoking skull’ symbolizes the inhale of cancer and the exhale of putting second-handers at risk – a cause that I support.

Check out Karma For A Cure to learn more about their mission. If you find a cause/T-shirt you like, use my promo code “ALEXANDER10” for 10% off your order! (The discount will not affect the donation)


Karma For A Cure T-shirt, Ralph Lauren shirt, Minimum leather jacket, Nudie jeans, KENZO x Vans sneakers, Nella Bella bag, Hermès Collier de Chien cuff, Balenciaga Arena bracelet, Ègard watch, Pac Sun sunglasses

Photos by Jillian Van Allen


  1. scrawny
    April 29, 2013 / 4:36 AM


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