#FindYourMagic with the New AXE Advanced Collection

Life in the city never stops. There’s never a dull moment, with action at every corner.

As a resident of downtown Toronto, I find myself on the go all the time. “Running through the 6ix”, am I right? It’s easy to get caught up in it all, but it’s important (to me at least!)  to stay fresh throughout your whole day from start to finish.

I’m a fanatic when it comes to hygiene and grooming. I’m very particular and I’m quite sensitive to scents. A shower is a must to start every day and I’m all for trying new products and adding steps to my routine that will keep me fresh and clean all day long.

I recently started using the new AXE Advanced Collection and I am quite impressed. Considering my metropolitan lifestyle, I gravitated towards the Urban line, for its clean, yet exotic scent. It is a smooth fusion of rich amber and vanilla with the spiciness of fresh ginger.

At the beginning of my day, I’ve been starting with the Antiperspirant deodorant stick, which features AXE’s new anti-odor technology, boasting 48-hour freshness. It certainly delivers its promise, even when I’m rushing around between appointments and errands. On the busiest of days, the Dry Spray Antiperspirant comes in handy for a midday refresh. It leaves no visible residue and a quick spray will have you smelling and feeling brand new.

There are a lot of antiperspirant deodorants on the market and a lot of them work well. With all of the options, it really comes down to the feel and fragrance. The AXE Advanced Collection products go on light and the scent is just the right strength to last all day, whilst never overpowering the senses.

Shop the AXE Advanced Collection at axe.ca.

Photos by Justine Iaboni